ABOUT ZEST STYLE
Zest Style:
A Celebration of Life
Our philosophy is simple: Stay active, stay beautiful, stay vibrant. We reject the idea that people in their third age do not care about style and beauty. Instead, we embrace a zestful lifestyle that's all about joy and purpose.
Zest Style is a way of life. It is about waking up each day with excitement , and staying actively involved in the world around us.We are dedicated to empowering you to live your life to the fullest, starting with our partnership with CityCaddy, introducing you to the delightful world of walking companions.
Join us in the celebration of life, where zest is not just a word. Together, we will create a life that is brimming with joy —a life that truly embodies the spirit of zest
Meet the Zest Style Team
At Zest Style, we are proud to have a passionate team who are dedicated to zest style's mission.
Ann-Kathrin Kotte
Fan Wang
Elke Jensen
Gunda Staake
Ann-Kathrin Kotte is Zest's founder. When her beautiful grandma aged and needed more support, there was nothing on the market that she considered beautiful, that made her feel good about herself. There is no reason why the aids we need as we age should not be beautiful, and Ann-Kathrin embarked on a mission to change this. She finally met Elke, CityCaddy's founder in 2022, and the rest is history.
Fan Wang, our COO, originally from China, currently resides in New York. She is fascinated by the diverse lifestyles and mindsets that span across cultures. During her visits to Sweden, she had the privilege of observing the vibrant and joyful lives embraced by older adults. With her innate zest for life and passionate commitment to bringing the zestful mindset to older adults, Fan is actively shaping the future of Zest Style.
Elke Jensen is the founder of the most fabulous walking aid, CityCaddy. As a former gallery owner and professor of product design, Elke spent all her life surrounded by beautiful things and was not going to stop now. Finding no walking support that was up to her standards, she just designed one herself. Elke is as joyful and stylish as they come. She founded her business age 70, and has since been on a mission to make active aging a beautiful reality.
Gunda Staake is CityCaddy’s Head of Sales in the European home market. She is a constant source of guidance and inspiration to the Zest team with her mix of deep marketing expertise, energy and creativity.